“You can’t even imagine what the CPMs were—completely off the charts,” says one developer who made a killing off iAds in late 2010 and now laments that they are drying up. Even with low fill rates, developers were making more than five times as much as ads from other networks. Now the pressure is on for Apple to repeat that performance.
ハンロンの剃刀 (スコア:4, 参考になる)
TechCrunchの原文:
“You can’t even imagine what the CPMs were—completely off the charts,” says one developer who made a killing off iAds in late 2010 and now laments that they are drying up. Even with low fill rates, developers were making more than five times as much as ads from other networks. Now the pressure is on for Apple to repeat that performance.
jpTechCrunchによる訳:
“どこまでがCPMなのか、わかりゃしないよ、すごい額になるから”、昨年の終わりごろiAds断ちをした…今では業績不振の…デベロッパがこう言う。しかし充填率は低くても、ほかの広告ネットワークからなら、iAdsの5倍以上の広告料収入がある。それと肩を並べることが、今のAppleの背中にかかっているプレッシャーだ。
原文の要約:
2010年末にiAdで大儲けをしたデベロッパーも広告充填率の低下を残念に思っ
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